We are HUE. We believe that dreams can come true and there is no impossible. 

Faculty of Business Administration

  • Home
  • Graduation Requirements
  • Marketing

Marketing Major

Print Email

Core Courses
No Course # Course title hrs Prerequisites
Total 15 courses (45 credit hours)
12 Compulsory courses (36 credit hours)
1 MKTG.202 Marketing Management 3 MKTG. 201
2 MKTG.203 Sales Management 3 MKTG.201
3 MKTG.204 Consumer Behavior 3 MKTG.202
4 MKTG.301 Marketing Communications 3 MKTG.204
5 MKTG.302 Channels  of Distribution 3 MKTG.204
6 MKTG.303 E-Marketing 3 MKTG.302
7 MKTG.304 Services Marketing 3 MKTG.201
8 MKTG. 401 Marketing Research 3 MKTG.204
9 KTG.40203 International Marketing 3 MKTG. 304
10 MKTG.403 Contemporary Issues in Marketing 3 MKTG.304
11 MKTG.404 Public Relations and Media management 3 MKTG.204
12 MGMT.405 Establishing and Operating a Small  Business 3 MGMT.402
3 Elective courses (9 credit hours) to be selected from:
1 MKTG.206 Introduction to Retailing Management 3 MKTG.203
2 FINA.301 Financial Management 3 MATH. 101
3 MGMT. 403 Project Management 3 MGMT. 203
4 MGMT. 301 Quantitative Methods for Business 3 STAT. 201
Supportive Courses
No Course # Course title hrs Prerequisites
         
4 Compulsory courses (12 credit hours)
1 ITBU. 409 Management Information Systems 3 ITBU. 201
2 BUSI.301 Business Research Methods 3 STAT.301
3 BLAW.201 Business (Commercial) Law 3 BLAW.101
4 STAT. 301 Applied Statistics 3 STAT.201
2 Elective courses  (6 Credit hours) to be selected from:
1 MKTG. 205 Personal Selling Management 3 MKTG.201
2 MGMT. 403 Project Management 3 MGMT. 203
3 MGMT. 402 Feasibility Studies 3 FINA.301
4 MGMT.302 Supply Chain &Inventory Management 3 MGMT. 203

Call Us

+20 057392000